eCommerce has seen phenomenal growth & changes over the last few years, mostly because of the Covid-19 pandemic. The worldwide revenue of ecommerce amounted to more than 3.53 trillion USD.  It is projected to grow all the way to 6.54 trillion by the end of 2023. These numbers speak for themselves about the growth of global ecommerce. Here are some trends that your business should embrace to not fall behind.

Facebook Messenger is actively used by more than 1.5 billion people and there are 60 million messages sent between them and businesses every single day. With the staggering mentioned figures, though it’s free, Facebook Messenger could explode your sales if being utilized in a proper manner.
Besides being a communication channel, Facebook Messenger can be an effective tool to build your own sale funnel. That brilliant idea can happen because every business can build its own audience by collecting subscribers on Messenger once they purchase a product and opt-in with the Messenger chatbox. Moreover, user profiles can give merchants some lines to the portraits of potential customers. Let's take a look into this new term: Messenger funnel.

Owning a Shopify store and starting to use the Facebook chat plugin on your store, you may encounter some cases where the Messenger icon does not appear or does not work on your website. This article will show you some of the common issues and how to resolve them. 

You apparently know that live chat on your website makes it easier for your customers and for your business to connect with each other. You are owning an online store and are paying a big amount of money each month for a live chat platform, why don’t you think about a live chat free on your website with Facebook Messenger? All you need is just a Facebook business page account. 

Facebook messenger not only helps online retailers increase revenue withabandoned cart reminders or withremarketing, but also with broadcastmessages. Facebook messenger broadcast is a powerful tool to send your updates, news, or promotions not one by one but multiple subscribers. 

While there are many messenger apps on social media, Facebook Messenger is still in the dominant position. Facebook Messenger remarketing is becoming more popular and is the best tool to drive sales for your Ecommerce stores. By creating the conversation with the customers right on their Facebook message, the online sellers can create a better result than the traditional method of email marketing. 

Abandoned cart is the biggest headache for online sellers in the e-commerce industry, about 70% of buyers normally leave their shopping cart. The customers often do not stick with their commitment, they prefer to shop around and check through different stores before making a decision. However, online retailers can increase the abandoned cart revenue by sending abandoned cart reminders via Facebook messenger.