During the Easter holiday season, the eCommerce industry earns a significant profit as 81% of Americans celebrate the occasion and spend a total of $24 billion in 2023, and spend an average of $192.01, the highest figure on record. By applying Easter marketing strategies, you can reach your target audience and boost your sales. To enhance customer engagement and improve conversion rates, we have put all marketing tips together into a collection of our top ideas and best practices to assist you with your Easter marketing campaigns.

Ahoy there, matey! If you're ready to set sail on the high seas of SMS marketing, you better make sure your ship is TCPA compliant. 

Don't worry, it's not as complicated as it sounds! We've got your back and won't let you sink! In fact, it's super easy with our happy and upbeat guide to TCPA-compliant SMS marketing. So, let's get started and keep your text message marketing fun, happy, and compliant!

Text messaging has become a powerful tool for businesses looking to connect with their customers quickly and effectively. With an open rate of 98%, SMS provides a unique opportunity for businesses to reach their audience directly, and see a significant return on investment (ROI).

Let's look closer at the secret of the incredibly high return on investment of SMS texting.

SMS marketing offers a return on investment (ROI) that is difficult to replicate with similar digital marketing tools. In the same way that a cost-benefit analysis determines if the cost is worth the benefit, ROIs determine how your marketing investments are paying off.

There is a surge in SMS marketing in 2021, and for good reason, that old method of marketing can bring your campaign higher ROAS ( up to 500%). As the number of mobile devices increases, the potential of this channel should not be underestimated.