While there are many messenger apps on social media, Facebook Messenger is still in the dominant position. Facebook Messenger remarketing is becoming more popular and is the best tool to drive sales for your Ecommerce stores. By creating the conversation with the customers right on their Facebook message, the online sellers can create a better result than the traditional method of email marketing.
Abandoned cart is the biggest headache for online sellers in the e-commerce industry, about 70% of buyers normally leave their shopping cart. The customers often do not stick with their commitment, they prefer to shop around and check through different stores before making a decision. However, online retailers can increase the abandoned cart revenue by sending abandoned cart reminders via Facebook messenger.