PayPal has made the latest updates on 30th June 2021 about their price changes. They claim this change will be effective for PayPal accounts of US residents on 2nd August 2021 which might influence the small or medium businesses.
TikTok ads start at $10 per CPM. It seems to be pretty high compared with other platforms. Reports from AdAge in late 2019 point that advertisers on TikTok can spend between $50,000 to $120,000 depending on the ad format and ads objectives delivered to customers.
There are two main factors that impact the cost of your TikTok ads from the beginning of the advertising journey. So be careful to make your decision on ads optimization.