If the IOS 14 has been spinning your head around almost to the point of quitting, there is something that you’d hate yourself later because you didn’t pay enough attention to it. It’s Aggregated Event Measurement. Do it right, you’ll stay on top of the tracking game despite the IOS axe in your back. And not to worry, this article will keep the jargon to the minimum. Let’s go!

Chat commerce history goes back a little over 20 years and is founded at the convergence of mobile phones and the internet. That convergence is now seamless, so it’s easy to forget that less than 25 years ago, phones and the internet were two very different worlds. Phones were for talking and texting, and the internet was for browsing and commerce. Phones and computers weren’t connected and didn’t interoperate. 

And then everything changed.

As e-commerce businesses globally are getting ready for the holiday season, one trend is shaking up the online shopping scene. Social commerce looks set to make an impact on e-commerce sales this season.

eCommerce has seen phenomenal growth & changes over the last few years, mostly because of the Covid-19 pandemic. The worldwide revenue of ecommerce amounted to more than 3.53 trillion USD.  It is projected to grow all the way to 6.54 trillion by the end of 2023. These numbers speak for themselves about the growth of global ecommerce. Here are some trends that your business should embrace to not fall behind.